What is a QR code, and what does it stand for?

“QR” stands for Quick Response. A QR code is a two‑dimensional barcode that stores information and can be scanned by smartphones.
In Xathari CEP, QR codes are used to power engagement campaigns, track scans, and route users to UTM‑enhanced landing pages.

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Can I generate QR codes in bulk with Xathari?

Not yet.
Xathari CEP currently supports one QR code per engagement campaign.
Bulk QR generation is planned for a future release.

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Why do I need a QR code for my business?

QR codes connect physical touchpoints (signage, packaging, menus, flyers) to digital experiences.
With Xathari CEP, QR codes also provide:

• Scan tracking
• Device insights
• Location insights
• UTM‑based analytics
• GA4 + BigQuery integration (Premium Subscription - Tier 3)

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My QR code is not working. What should I check?

Common causes include:

• Incorrect landing page URL
• QR code printed too small
• Low contrast or poor lighting
• Damaged or blurry print
• Campaign paused or expired
• Time‑bound campaign outside its active window

Verify the Tracking URL and Target URL in your campaign summary.

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What is the difference between static and dynamic QR codes in Xathari?

Xathari CEP uses dynamic QR codes only.
Dynamic QRs allow you to:

• Update the destination URL anytime
• Track scans
• View device and location insights
• Use UTM parameters
• Integrate with GA4 (Tier 3)

Static QR codes are not supported in Xathari Customer Engagement Platform (CEP) at this time.

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Can I create a dynamic QR code for free?

Yes.

Xathari offers a free trial for new users. Ongoing access requires an active subscription to one of Xathari's CEP tiers (Basic, Advanced, or Premium).

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Is there a scan limit on Xathari QR codes?

No.
Xathari dynamic QR codes have unlimited scans, regardless of tier.
However, analytics visibility depends on your subscription level.

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How many QR codes can I create?

You can create as many engagement campaigns (and therefore QR codes) as your subscription tier allows:

• Basic (Tier 1): Unlimited campaigns
• Advanced (Tier 2): Unlimited campaigns
• Premium (Tier 3): Unlimited campaigns

There is no limit on the number of QR codes.

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Can a single QR code lead to multiple destinations?

Not currently.
Each Xathari QR code points to a single UTM‑enhanced landing page.
Multi‑URL routing is not supported at this time.

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How do I edit a QR code in Xathari?

From the Customer Engagement dashboard, you can edit the campaign’s:

• UTM Source
• UTM Medium
• UTM Campaign
• Base URL
• End Date (if time‑bound)

The QR code image itself does not change — only the destination URL updates.

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What is UTM?

In digital marketing, UTM stands for Urchin Tracking Module. It refers to snippets of code added to the end of a URL to help track where website traffic comes from and how specific campaigns perform.  Marketers attach specific parameters to a URL (separated by ? and &) to send data back to analytics tools like Google Analytics:

• Source (utm_source): Where the traffic comes from (e.g., google, newsletter, twitter).
• Medium (utm_medium): The marketing channel (e.g., cpc, email, social).
• Campaign (utm_campaign): The specific product, promo, or event name (e.g., summer_sale).

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Can I update the QR code after printing?

Yes.
Because Xathari uses dynamic QR codes, you can update the destination URL anytime without reprinting the QR code.

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Can I change the QR code design after generating it?

No.
Xathari CEP does not currently support QR code design customization.
All QR codes use a standard, high‑contrast format optimized for scanning.

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Can I delete a QR code?

Yes.
You can delete any engagement campaign from your dashboard.
Deleting a campaign permanently disables its QR code.

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Can I resize my QR code?

Yes.
Xathari provides QR codes in high‑resolution PNG and SVG formats (depending on your browser).
You can resize them using any image editor, but ensure:

• Minimum size: 2 × 2 inches for print
• High contrast (dark code on light background)

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How do I scan a QR code from my phone?

Use your phone’s built‑in camera or any QR scanning app.
Most modern devices recognize QR codes automatically.

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Does Xathari support password‑protected QR codes?

No.
Password‑protected QR codes are not supported in Xathari CEP at this time.

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Can I create QR codes for files (PDF, images, etc.)?

Not directly.
Xathari CEP requires a URL as the landing page.
You can upload your file to your website or cloud storage and use that URL in your campaign.

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Does Xathari support vCard or digital business card QR codes?

Not at this time.
Xathari CEP is focused on marketing and engagement campaigns, not personal contact sharing.

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How do I track QR code performance?

Go to:
Customer Engagement → Engagement Campaigns → View Campaign → Summary + Trends + Scan Locations

You’ll see:

• Total scans
• Unique scans
• Device types
• Cities, regions, countries
• Scan map
• Daily / cumulative / 7‑day average trends

Tier 3 users also get Google Analytics GA4 + BigQuery insights.

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Does Xathari support GPS heat maps?

Yes.
Scan Locations includes a map with markers showing where scans occurred.

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Can I create a QR code for audio, video, or MP3 files?

Yes — as long as the file is hosted online and accessible via URL.

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Does Xathari support white‑label QR codes?

Not currently.
Xathari uses its own tracking domain for all QR codes.

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How do Xathari CEP subscription plans work?

Each CEP tier unlocks different analytics capabilities:

Basic (Tier 1)

• Dynamic QR codes
• Overview dashboard
• Engagement Campaigns dashboard
• No GA4 integration
• No Engagement Insights

Advanced (Tier 2)

• Everything in Tier 1
• Partial Engagement Insights (Audience, Channels, Time, basic Overview)

Premium (Tier 3)

• Everything in Tier 2
• Full Engagement Insights (all 7 tabs)
• GA4 gtag snippet
• BigQuery‑powered analytics

Renewing your plan extends access to your existing campaigns.

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Can I pay monthly?

Yes.

For All Tiers (Basic, Advanced, and Premium).  Just add your payment method (in My Billing) and your payment method will be charged monthly.

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Can multiple users share one CEP subscription?

Yes.
Xathari supports multi‑user access through your main Xathari account.
Permissions depend on your workspace settings.

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How do I get invoices?

Go to:
My Billing → My Subscriptions
You can download PDF invoices or view them online.

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Do you offer discounts?

Xathari may offer discounts for nonprofits or long‑term commitments.
Contact support for eligibility.

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Will my plan auto‑renew?

Yes, monthly once you set up a payment method in My Billing.
You should do so before trial expiration to prevent interruption of service.

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Do you offer phone support?

Xathari provides email‑based support for CEP.
Response times are typically within a few hours.

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Can I save QR code templates?

Not currently.
CEP generates standard QR codes without design customization.

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Can I edit the QR code design?

No.
Design editing is not supported.

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Which colors should I avoid when printing?

Use:

• Dark QR code
• Light background (preferably white)
• High contrast

Avoid light colors or low‑contrast combinations.

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What is the best format for printing QR codes?

Use SVG for print when possible.
PNG is acceptable for digital use.

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Can I clone or duplicate a QR code?

Not yet.
You must create a new engagement campaign.

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Does Xathari have a built‑in UTM builder?

Yes.
CEP automatically generates UTM parameters based on:

• UTM Source
• UTM Medium
• UTM Campaign
• Base URL

You can edit these anytime.

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What happens to my QR codes if my subscription expires?

• QR codes remain active until the end of the billing period
• After extended inactivity, data may be removed per policy

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Can I cancel my account?

Yes.
You can cancel your account from My Plans page

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Can I upgrade or downgrade my plan?

Yes.
You an upgrade or downgrade you subscription plan in the My Plans page

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Can I use QR codes for restaurant menus?

Yes — simply upload your menu to your website and use the URL in your campaign.

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Does Xathari offer interactive menu ordering?

Not currently.
Xathari CEP focuses on scan tracking and analytics, not ordering systems. Let us know if you are interested in this feature (other features) and we’ll add it to our list of future upgrades.

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Can a Wi‑Fi QR code be dynamic?

Not supported.
Xathari CEP does not generate Wi‑Fi QR codes. 

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Does Xathari show ads when QR codes are scanned?

No.
Xathari does not display ads or branding when QR codes are scanned.

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Is there a file size limit for landing pages or media?

Xathari does not host files.
File size limits depend on your hosting provider.

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Does Xathari offer an API?

Not yet.
API access is planned for a future release.

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Does Xathari have an affiliate program?

Not currently.

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NFC FAQ

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What is NFC?

NFC (Near Field Communication) is a short‑range wireless technology that lets users open a link by tapping their phone on an NFC tag. It works similarly to QR codes but without needing to open the camera.

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Can I use NFC tags with Xathari?

Yes. Any NFC tag that supports storing a URL can be programmed with your Xathari tracking link.

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How do I program an NFC tag with my Xathari link?

Use any NFC writing app (such as NFC Tools or NXP TagWriter) and write your shortened Xathari URL to the tag. Then tap your phone to the tag to test it.

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What type of NFC tags should I use?

We recommend NTAG213, NTAG215, or NTAG216 tags. These are widely supported and work with most modern smartphones.

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Do NFC tags need power or batteries?

No. NFC tags are passive and do not require charging or external power.

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Does Xathari track NFC taps the same way as QR scans?

Yes. When someone taps an NFC tag, it opens your Xathari tracking URL, fires the same tracking event, and redirects the user to your destination page.

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Can I lock my NFC tag after writing it?

Yes, most NFC apps allow you to lock a tag. Locking is permanent, so only do this once you’re sure the URL is correct.

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Can I rewrite an NFC tag later?

If the tag is unlocked, yes. If it has been locked, it cannot be rewritten.

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Do all phones support NFC?

Most modern iPhones and Android devices support NFC. Some older or budget Android models may not.

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Is NFC better than QR codes?

Both work well. NFC offers a tap‑to‑open experience, while QR codes work at a distance and don’t require physical contact. Many businesses use both.

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Can I use NFC and QR codes in the same campaign?

Yes. Both can point to the same Xathari tracking URL and will be tracked consistently.

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