1. Customer Engagement Platform (CEP) Introduction

The Xathari Customer Engagement Platform (CEP) helps businesses bridge the physical and digital worlds through QR‑powered experiences. Whether you’re placing QR codes on signage, packaging, menus, or print materials, CEP gives you the tools to create campaigns, track scans, and understand user behavior across devices and locations.

CEP integrates with Google Analytics (GA4) to provide deeper engagement insights, and higher‑tier plans unlock advanced analytics powered by Xathari’s data platform.

** Demonstration data. The information shown in the example above uses sample content for illustrative purposes only. Actual data, features, and screen layouts may vary based on your subscription tier and account permissions. **

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With CEP, you can:

  • Create and manage QR‑based engagement campaigns
  • Generate UTM‑powered tracking URLs
  • Track total and unique scans
  • View device, city, region, and country breakdowns
  • Access GA4‑powered insights (depending on subscription tier)
  • Download QR codes for printing or digital use

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